I design craft digital narratives putting the focus on business, visual, and storytelling. I develop designs for improved customer experience, to generate concepts for how to complete for customers’ attention and loyalty.
I work as a freelance design advisor. I usually collaborate with Digital McKinsey as a UX consultant. I teach UX Design at Ironhack and at Universidad Europea. I also teach Visual Thinking and Visual Narrative at Edit.
I’ ve worked as Head of Digital Product Design at Erretres, as Design Director at The Crew Concept, as Director of Product Design at KPMG Spain, as Creative Director at ADN, as Creative Director at Ideup, and as a Visual at Redbility.