My name is Joe Lozano. I’m really in love with chimichanga, typography, cinema, Lynch, and horror stories. I can hear both Takaaki Itoh and one of Chavela Vargas.

I design craft digital narratives putting the focus on business, visual, and storytelling. I develop designs for improved customer experience, to generate concepts for how to complete for customers’ attention and loyalty.

I work as a freelance design advisor. I usually collaborate with Digital McKinsey as a UX consultant. I teach UX Design at Ironhack and at Universidad Europea. I also teach Visual Thinking and Storytelling for UX at Edit.

I’ ve worked as Head of Digital Product Design at Erretres, as Design Director at The Crew Concept, as Director of Product Design at KPMG Spain, as Creative Director at ADN, as Creative Director at Ideup, and as a Visual at Redbility.

Santander, BBVA, Bankia, Orange, El País, Nestlé, Domino´s, Iberdrola, NH Hotels, Iberia, Real Madrid, Toyota and more.

Google UX, El País, Madrid Design Festival, Experience Fighters, ISDI, and UNIR.

Get in touch for work inquiries, to book a lecture or just to say hi.